Taipei is on Vietjet's list
愛到最美是陪伴
VietJet Air ready to soar in Asia
Fast-growing budget airline now serves Bangkok and is looking at a half-dozen other destinations.
Published: 18 Feb 2013 at 10.51
Newspaper section: Asia focus
After soaring above its budget competition to become the second-largest airline in its home country behind state-owned Vietnam Airlines, VietJet Air is looking to tap the regional markets in Asia.
Video of bikini-clad hostesses on VietJet Air was a YouTube sensation but outraged some people.
The low-cost carrier is perhaps best known for the sensation it caused when a video of bikini-clad hostesses surfaced on YouTube. However, smart strategy rather than marketing gimmicks has been responsible for its business success.
Since its debut in Vietnam just a year ago, VietJet Air now operates nine domestic routes and is looking at Asean as well as North Asian destinations such as South Korea and Taiwan, says Pritam Singh, vice-president for business development.
It reached a milestone on Feb 10 by staging its first international flight, to Bangkok from Ho Chi Minh City. It’s now considering a Hanoi-Bangkok service and others from Vietnam to Asean countries.
“We plan to have three international routes this year,” said Mr Singh, noting that six destinations were being considered, among them Kuala Lumpur, Singapore, Busan and Seoul in South Korea, and Taipei.
With just six Airbus A320 aircraft, VietJet Air is almost at maximum utilisation levels. It expects to have at least 20 planes in its fleet by 2015.
Mr Singh said that after just over a year of operation, VietJet Air had become the leader among Vietnamese LCCs in terms of passenger numbers, overtaking Air Mekong and Jetstar Pacific. It now is behind only Vietnam Airlines.
“We focus on innovation. Although we are the newest, we are the most energetic and we are growing the fastest”
PRITAM SINGH VP for
business development, VietJet Air
According to Vietnam’s Centre for Aviation, VietJet had an estimated 16% of all seats on domestic routes at the end of 2012, against 13% for Jetstar Pacific. Vietnam Airlines’ share was estimated at 68%, down from around 70% in 2011.
As the newcomer, VietJet had an advantage in that it was able to learn lessons from the experiences of existing LCCs, said Mr Singh. The principle of budget carriers is to provide affordable service. Thus, some existing operators keep staff to a minimum and cut unnecessary operating costs. As a result, passengers who fly with budget airlines do not expect anything from cheap flights.
VietJet sees this as the opportunity to differentiate itself from other carriers. Consequently, it spends some money on marketing to catch the attention of passengers. On special occasions such as New Year, Chinese New Year, Valentine’s Day or Christmas, it goes beyond the budget norm by offering its passengers small gifts such as chocolates.
As well, it tries to have its own representatives at all destinations instead of third-party ground handlers to deal with any last-minute problems. Few LCCs provide these services as they want to keep costs down.
“We focus on innovation. Although we are the newest, we are the most energetic and we are growing the fastest,” said Mr Singh.
Offering little extras, he believes, should not be a burden for a budget airline.
“We do have a budget for the surprises. It’s not something expensive. We have to differentiate ourselves from the competitors. By following others, we will go nowhere.”
So far, he says, VietJet has been doing better than its expectations. Its load factor, for example, now stands at 90% on average in comparison with the target of 80%. On special occasions, its planes are full.
Despite the better-than-expected performance, he admitted that drawing more Vietnamese passengers to fly with budget carriers and changing their perception are challenges. The Vietnamese economy is growing and more people can now afford to fly. Although Vietnamese know LCCs, some do not understand the way budget airlines operate.
“Some passengers don’t understand why they won’t get some services such as they would have from full-service airlines, and some think that everything from LCCs is cheap,” says Mr Singh. “We have to change their mindset, and then persuade them to use our service.”
http://www.bangkokpost.com/breakingnews/336491/vietjet-air-ready-to-soar-into-regional-skies
Fast-growing budget airline now serves Bangkok and is looking at a half-dozen other destinations.
Published: 18 Feb 2013 at 10.51
Newspaper section: Asia focus
After soaring above its budget competition to become the second-largest airline in its home country behind state-owned Vietnam Airlines, VietJet Air is looking to tap the regional markets in Asia.
Video of bikini-clad hostesses on VietJet Air was a YouTube sensation but outraged some people.
The low-cost carrier is perhaps best known for the sensation it caused when a video of bikini-clad hostesses surfaced on YouTube. However, smart strategy rather than marketing gimmicks has been responsible for its business success.
Since its debut in Vietnam just a year ago, VietJet Air now operates nine domestic routes and is looking at Asean as well as North Asian destinations such as South Korea and Taiwan, says Pritam Singh, vice-president for business development.
It reached a milestone on Feb 10 by staging its first international flight, to Bangkok from Ho Chi Minh City. It’s now considering a Hanoi-Bangkok service and others from Vietnam to Asean countries.
“We plan to have three international routes this year,” said Mr Singh, noting that six destinations were being considered, among them Kuala Lumpur, Singapore, Busan and Seoul in South Korea, and Taipei.
With just six Airbus A320 aircraft, VietJet Air is almost at maximum utilisation levels. It expects to have at least 20 planes in its fleet by 2015.
Mr Singh said that after just over a year of operation, VietJet Air had become the leader among Vietnamese LCCs in terms of passenger numbers, overtaking Air Mekong and Jetstar Pacific. It now is behind only Vietnam Airlines.
“We focus on innovation. Although we are the newest, we are the most energetic and we are growing the fastest”
PRITAM SINGH VP for
business development, VietJet Air
According to Vietnam’s Centre for Aviation, VietJet had an estimated 16% of all seats on domestic routes at the end of 2012, against 13% for Jetstar Pacific. Vietnam Airlines’ share was estimated at 68%, down from around 70% in 2011.
As the newcomer, VietJet had an advantage in that it was able to learn lessons from the experiences of existing LCCs, said Mr Singh. The principle of budget carriers is to provide affordable service. Thus, some existing operators keep staff to a minimum and cut unnecessary operating costs. As a result, passengers who fly with budget airlines do not expect anything from cheap flights.
VietJet sees this as the opportunity to differentiate itself from other carriers. Consequently, it spends some money on marketing to catch the attention of passengers. On special occasions such as New Year, Chinese New Year, Valentine’s Day or Christmas, it goes beyond the budget norm by offering its passengers small gifts such as chocolates.
As well, it tries to have its own representatives at all destinations instead of third-party ground handlers to deal with any last-minute problems. Few LCCs provide these services as they want to keep costs down.
“We focus on innovation. Although we are the newest, we are the most energetic and we are growing the fastest,” said Mr Singh.
Offering little extras, he believes, should not be a burden for a budget airline.
“We do have a budget for the surprises. It’s not something expensive. We have to differentiate ourselves from the competitors. By following others, we will go nowhere.”
So far, he says, VietJet has been doing better than its expectations. Its load factor, for example, now stands at 90% on average in comparison with the target of 80%. On special occasions, its planes are full.
Despite the better-than-expected performance, he admitted that drawing more Vietnamese passengers to fly with budget carriers and changing their perception are challenges. The Vietnamese economy is growing and more people can now afford to fly. Although Vietnamese know LCCs, some do not understand the way budget airlines operate.
“Some passengers don’t understand why they won’t get some services such as they would have from full-service airlines, and some think that everything from LCCs is cheap,” says Mr Singh. “We have to change their mindset, and then persuade them to use our service.”
http://www.bangkokpost.com/breakingnews/336491/vietjet-air-ready-to-soar-into-regional-skies
划船不用漿全靠浪
航線開了就太好了.. 很想再去越南還有BIKINI...
這條航線應該會賺錢.. 一來距離近. 二來光靠台灣打工的越勞就提供足夠的載客需求了
這條航線應該會賺錢.. 一來距離近. 二來光靠台灣打工的越勞就提供足夠的載客需求了
遍體鱗傷才叫漂亮
哇!空姐穿這樣,眼睛不知道該看哪裡
歡迎來台灣
也希望同胞們能慢慢適應低成本航空的營運模式
搶票前仔細看看條款
不要造成往後的困擾
歡迎來台灣
也希望同胞們能慢慢適應低成本航空的營運模式
搶票前仔細看看條款
不要造成往後的困擾
遍體鱗傷才叫漂亮
哇!空姐穿這樣,眼睛不知道該看哪裡
歡迎來台灣
也希望同胞們能慢慢適應低成本航空的營運模式
搶票前仔細看看條款
不要造成往後的困擾
全身打量啊
如果有台北航線 去中南半島就更方便了
歡迎來台灣
也希望同胞們能慢慢適應低成本航空的營運模式
搶票前仔細看看條款
不要造成往後的困擾
全身打量啊
如果有台北航線 去中南半島就更方便了
萬花叢中一朵菊
除了越南在台勞工之外,台灣是越南第五大客源(次於中韓日美),所以將台灣列為候選很符合商業考量.
神經領袖
開通的話又有多個選擇地點玩了，畢竟還沒有去越南玩過
想炸學校好多年了
越簽今年漲價漲的很誇張，缺錢買武器搶太平島是不是...
前路坎坷不言棄
比基尼空姐看起來很熱情
但穿太少了 真省制服布料
但穿太少了 真省制服布料
巷尾暖陽白襯衫
這條開了我要買啊
安與本命
VietJet航空公司成為越南第二大航空公司，僅次於國有的越南航空公司。
VietJet正在尋求在亞洲區域市場的開拓。
一年前首次在越南亮相，VietJet目前經營9條國內航線，
辛格業務副總裁說:期待未來開啟在東協國家以及亞洲北部如韓國和台灣。
2月10日由胡志明市到曼谷第一個國際航班，現在將考慮服務河內 - 曼谷，從越南到其他東協國家。
辛格先生說：我們今年計劃三個國際航線，6個目的地，其中包括吉隆坡，新加坡，釜山，韓國首爾，台北都正在考慮中。
VietJet正在尋求在亞洲區域市場的開拓。
一年前首次在越南亮相，VietJet目前經營9條國內航線，
辛格業務副總裁說:期待未來開啟在東協國家以及亞洲北部如韓國和台灣。
2月10日由胡志明市到曼谷第一個國際航班，現在將考慮服務河內 - 曼谷，從越南到其他東協國家。
辛格先生說：我們今年計劃三個國際航線，6個目的地，其中包括吉隆坡，新加坡，釜山，韓國首爾，台北都正在考慮中。
讀著倒才子傻
開通的話又有多個選擇地點玩了，畢竟還沒有去越南玩過
是的 一次去越南及泰國
是的 一次去越南及泰國